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What’s Competitive Analysis
Competitive Analysis is about keeping you out in front. Ahead of the game.
It’s about knowing the market, knowing your competitors and what they are doing – knowledge that will help you keep on setting the agenda, not having to chase it. It’s all about winning. We track your market and the brands within it in real-time and in real depth. Products, pricing, service, message, promotion. We don’t just look at your competitors in isolation. Our analysts and industry experts identify the wider trends they are tapping into, to help you find where the opportunities to develop stronger propositions lie, to find the white space in which you can get ahead.
It’s our competitive intelligence, for your competitive advantage.
What’s In It For You?
KNOWLEDGE
You need a thorough picture of the competitive landscape.
We can tell you what’s happening and where. Enabling you to see the opportunities,
threats and what’s coming next.
EVIDENCE
Our data can provide you with the facts you need to make the decisions that count.
ADVANTAGE
It’s all about the results. Our insights will enable you to differentiate yourself from the competition, securing your positioning, protecting your revenue.
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Specifics
Customer retention
Competitive landscaping
Concept validation
Concept development
Innovation trends
Innovation consulting
Packaging analysis
Formulation
New product sales data
Claims analysis