Requirement A global agricultural company providing seeds and crop protection products wanted to carry out an exhaustive evaluation of its corn seed brand in Andhra Pradesh and Bihar. The objective was to find insights in order to devise their next campaign strategy and channelize resource allocation. Approach A quantitative study was carried out amongst farmers [...]
Requirement One of India’s most renowned and leading real estate developer wanted to test three different concept ideas for property development at Hinjewadi, Pune. The objective was to identify which concept is most desired by the target group. Approach For this study, 120 males and females aged 30-55 years living near Pune city (Hinjewadi, Wakad, [...]
Requirement A leading department store chain in India wanted to evaluate the performance of their membership plan in three cities in India (Navi Mumbai, Mumbai & Hyderabad). Approach A brief quantitative survey was carried out at all three locations to identify the number of consumers who opted for the membership plan and how often they [...]
Requirement A leading exhibition and conference organizer in India wanted to develop a report showcasing the top B2B players in the industry – to be identified as ‘IMP Smart City Brands’ – for certain pre-decided categories in five cities in India (Mumbai, Delhi, Hyderabad, Chennai and Bangalore). Approach We started by collating a list [...]
Requirement Our client is a market leader in animal feed, poultry processing and agri inputs. Compared to the rest of India, the sale of pig feed was poor in the North East region- Assam, Mizoram and Nagaland. The client wanted to understand various stakeholder’s perception of pig feed in this region to identify the [...]
Requirement A leading exhibition and conference organizer in India wanted to identify and rank the top B2B players in the field of solar energy for certain pre-decided categories in eight metros and four-tier I cities in India. Approach Using secondary sources, we shortlisted 600 brands in different categories. We recruited 725 respondents coming from [...]
